The summ-it Blog

summ-it Blog on the topics of virtual chief marketing officer, digital strategy, digital marketing, digital lead generation and marketing automation

summ-it Blog

IT marketing trends with summ-it – marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

IT Marketing

,
In this article, you will learn why IT marketing plays a central role in business success today, which developments are shaping the market, and how you can adapt your marketing strategy to changing customer needs. In addition to an overview of current challenges, you will receive practical insights into how IT companies can successfully navigate the transition from product to solution provider.
Read more
Data management and data analysis with summ -it - Marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

Data Management and Data Analysis

,
In this article, you will learn why professional data management and data analysis are increasingly becoming a success factor in B2B marketing. We will show you the special features of the B2B data world, why clean data is the foundation of every successful campaign - and how you can leverage this potential for your company.
Read more
Digital accessibility with summ -it - Marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

Digital accessibility

,
In this article, you will find out what digital accessibility means, why it is essential in our digital society and how you can make your digital services accessible to everyone. Accessibility is not only legally relevant, but also an important part of modern user orientation.
Read more
Cloud Solutions with summ -it - Marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

Cloud Solutions

,
In this article, you will learn what cloud solutions are, why they are becoming increasingly important in B2B marketing and how they help companies to successfully master the challenges of digital communication and lead generation.
Read more
Marketing Dashboard with summ -it - Marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

Marketing Dashboard

,
In this article, you will learn what a marketing dashboard is, why it is much more than a simple reporting tool and what concrete benefits it offers for your marketing activities. You will get to know the most important functions and receive guidance on which questions a well-designed dashboard should answer for your company. This will give you clarity on how you can use marketing data effectively and profitably.
Read more
Data Warehouse with summ -it - Marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

Data Warehouse

,
In this article, you will learn what a data warehouse is, how it is defined and how it differs from a data lake. We also explain why companies can hardly do without a data warehouse these days and what added value it offers for your data strategy.
Read more
IT marketing trends with summ-it – marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

IT Marketing

,
In this article, you will learn why IT marketing plays a central role in business success today, which developments are shaping the market, and how you can adapt your marketing strategy to changing customer needs. In addition to an overview of current challenges, you will receive practical insights into how IT companies can successfully navigate the transition from product to solution provider.
Read more
Data management and data analysis with summ -it - Marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

Data Management and Data Analysis

,
In this article, you will learn why professional data management and data analysis are increasingly becoming a success factor in B2B marketing. We will show you the special features of the B2B data world, why clean data is the foundation of every successful campaign - and how you can leverage this potential for your company.
Read more
Digital accessibility with summ -it - Marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

Digital accessibility

,
In this article, you will find out what digital accessibility means, why it is essential in our digital society and how you can make your digital services accessible to everyone. Accessibility is not only legally relevant, but also an important part of modern user orientation.
Read more
Cloud Solutions with summ -it - Marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

Cloud Solutions

,
In this article, you will learn what cloud solutions are, why they are becoming increasingly important in B2B marketing and how they help companies to successfully master the challenges of digital communication and lead generation.
Read more
Marketing Dashboard with summ -it - Marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

Marketing Dashboard

,
In this article, you will learn what a marketing dashboard is, why it is much more than a simple reporting tool and what concrete benefits it offers for your marketing activities. You will get to know the most important functions and receive guidance on which questions a well-designed dashboard should answer for your company. This will give you clarity on how you can use marketing data effectively and profitably.
Read more
Data Warehouse with summ -it - Marketing strategy and B2B marketing for IT and software companiesJochen Maier, summ-it

Data Warehouse

,
In this article, you will learn what a data warehouse is, how it is defined and how it differs from a data lake. We also explain why companies can hardly do without a data warehouse these days and what added value it offers for your data strategy.
Read more

The summ-it blog is all about current topics related to B2B marketing, digital strategies and successful communication in the corporate environment. Here you will find regular practical posts, specialist articles and insights that will help you to make your marketing measures even more effective.

The summ-it blog covers topics such as content marketing, lead generation, marketing automation, SEO and the strategic development of B2B communication concepts. Our experts share their know-how, provide valuable tips and showcase best practices from our work with clients.

Whether you are looking for fresh ideas for your next campaign or want to find out about the latest trends in digital marketing, the summ-it blog provides you with the knowledge and inspiration you need to successfully position your business.

Check back regularly – the summ-it blog is continuously updated and always at the cutting edge.