B2B Marketing for IT & Software Companies – summ-it

B2B marketing from the former CMO of an internationally successful software company – not from marketing generalists. With IT and software expertise that sells complex products rather than just promoting them.

Conquer the summit! We support hidden champions, medium-sized companies and international corporations with the aim of increasing their brand awareness and success.

We combine innovative ideas with a passion for new challenges. We have the experience to execute cross-media campaigns across all touchpoints along the customer journey.

What differentiates us? Our expertise, combined with our approach of understanding complex products and digital workflows in depth, and highlighting their benefits and USPs.

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Market Launch of Complex Software Products

Customers about summ-it:

summ-it supports us from the development of our marketing strategy and go-to-market plans to the concrete implementation in online and content marketing, LinkedIn, and SEA with Google Ads.
Particularly noteworthy is how complex content is edited in an understandable way, translated into several languages, and integrated into a modern, multilingual website. This not only increases our digital lead generation, but also makes our international marketing activities more efficient.
We would like to thank the summ-it team for their professional support and partnership.

Stefan GabrielHead of Digital Business

Thanks to summ-it's excellent domain knowledge, we can address our end customers and partners in a focused manner. As a result, we receive significantly more leads of a higher quality.
summ-it's deep technical understanding and proactive approach are a great help to us.
summ-it understands our topics, products and solutions - this saves us time and enables fast, positive results.

Marcus EngerDirector Partner Management EMEA, Pitney Bowes

summ-it supports us in the consistent expansion of our market presence in the areas of go-to-market strategy, content marketing, online and product marketing.
With its first-class network and profound knowledge of the customer communication management industry, summ-it supports us very professionally and purposefully.

Marco DrostCEO, SmartDocuments

summ-it developed the entire KnowledgeShare web platform in an extremely short time: From the initial screen design, through the complete programming of several websites and content creation to the operation of the platform, summ-it only needed 6 weeks.
An outstanding achievement with which we are very satisfied.

Tim PalmerChief Marketing Officer, Kodak Alaris

summ-it supports us in the area of content marketing and actively drives the expansion into new customer segments together with us. The very good contacts to numerous editorial offices as well as the independent and proactive approach are a great help.
summ-it knows the topics of the market very well and “understands” us - this saves us a lot of time and we can work in a very goal-oriented manner.

Andreas KlugCMO, ITyX Solutions AG

Together with summ-it, we clearly identified the USPs of our solutions and our target customers in an initial marketing strategy workshop. This enables us to identify and address our target customers in a much more focused way than in the past.
We also use this focused approach in the area of online advertising via Google Ads. The campaigns have been completely revised by summ-it and are regularly fine-tuned: We now receive significantly more leads and of a higher quality than in the past - and with the same budget.

Jörg ViolaCEO, ObjectCode GmbH

summ-it supports our market and brand presence in D/A/CH in the areas of content marketing, events, online and product marketing as well as campaigns.
Thanks to summ-it's excellent industry knowledge in the field of “software for insurance”, we are proactively advised and develop innovative go-to-market approaches.
summ-it works closely with our local sales team - the agreed measures are implemented promptly, goal-oriented and consistently.

Jette Børsting LundquistGlobal Marketing Director, TIA Technology

summ-it developed a modern and fresh design and implemented it to a very high standard: on the website, in social media, and at our events.
summ-it has completely digitized a previously paper-based process and linked it to our customer database. For efficient data exchange, summ-it has introduced a secure, web-based collaboration platform in a private cloud.
I particularly like summ-it's goal-oriented and pragmatic support.

Udo BartelAuthorized Signatory

In the shortest possible time, summ-it has significantly improved our market position - we are now represented at all relevant events and in all relevant media.

Thomas SchneiderRCEO, inovoo GmbH

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The summ-it B2B Marketing Services

From strategy to implementation, we deliver all services from a single source:

Marketing Strategy

Numerous companies and organizations have accelerated their growth and expanded their market share with a marketing strategy from summ-it.

Our secret of success: expertise & focus!

Learn more

Content Marketing

With high-quality content and clear benefit messages, we increase brand awareness, attract prospective customers and increase demand.

Now secure the know-how and technological expertise of experienced editors!

Learn more

Digital Marketing / Online Marketing

Find out how to increase your brand awareness, digitize your marketing, and use digital tools to generate leads and acquire customers.

Take advantage of our extensive experience from a customer and agency perspective.

Learn more

Inbound Marketing

Inbound marketing helps you to attract your ideal customers, increase trust and sales – without the hassle of cold calling.

Efficient, measurable and sustainably successful.

Learn more

Digital Lead Generation

Digital lead generation brings qualified leads directly to you – efficiently, measurably and ready for the next step in the sales funnel.

Find out what really works.

Learn more

Marketing Automation

Marketing automation saves you time, effort and budget, enabling you to generate significantly more leads and acquire more customers with your existing resources.

We show you how it works in practice.

Learn more

Virtual Chief Marketing Officer

Jochen Maier brings extensive experience on the client side and as an agency owner and makes it available as a vCMO.

With his expertise, companies can efficiently manage internal and external resources and get the maximum benefit from their marketing.

Learn more

There are many reasons to choose summ-it for your B2B Marketing

Here are the 5 most important:

Jochen Maier, CEO summ-it

A CMO who understands your topics – not just buzzwords
Jochen Maier was himself CMO of a globally successful software company. He knows your challenges firsthand: complex product cycles, long sales cycles, technical target groups. This insider perspective makes the difference between marketing that looks nice and marketing that sells.

We have successfully positioned complex IT solutions from 85 companies on the market.
From enterprise software to SaaS platforms to AI tools: We understand technical contexts, can translate complex features into benefits, and know how to convince IT decision-makers – not just impress them.

Strategy without implementation is worthless – that\’s why we deliver both.
Other agencies sell you 80-page strategy papers. We develop actionable go-to-market plans and implement them directly: from the first buyer persona to the ongoing HubSpot campaign. Average time to market: 6 weeks instead of 6 months.

End-to-end IT marketing from a single source – no patchwork
Marketing strategy, ABM, content, lead generation, and marketing automation work together seamlessly. No separated agencies, no interface problems, no gaps in responsibility. One partner, one system, measurable results.

Long-term customer loyalty – because we deliver, not just make promises
Our customers stay with us because the numbers speak for themselves: on average, 4x higher lead quality and 8x better conversion rates. Pitney Bowes, Kodak Alaris, ITyX – they’ve all been working with us for years. This isn’t because of pretty pictures and snappy slogans, but because of ROI.

Selected summ-it customers & references

If you would like to learn more about summ-it customers and references, we look forward to your inquiry.

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B2B marketing for IT and software companies that delivers results:

Up to

10x

Faster implementation of marketing workflows (with HubSpot) compared to traditional, manual agency workflows.

Up to

Higher conversion rates for qualified B2B leads – significantly above the industry average of 2 to 5% lead conversion.

Up to

Higher lead quality – measured by SQL rates that are significantly above typical MQL-to-SQL benchmarks (30-40%).

B2B Marketing for IT & Software Companies – summ-it

Customers about summ-it:

The summ-it B2B Marketing Services

From strategy to implementation, we deliver all services from a single source:

Marketing Strategy

Numerous companies and organizations have accelerated their growth and expanded their market share with a marketing strategy from summ-it.

Our secret of success: expertise & focus!

Content Marketing

With high-quality content and clear benefit messages, we increase brand awareness, attract prospective customers and increase demand.

Now secure the know-how and technological expertise of experienced editors!

Digital Marketing / Online Marketing

Find out how to increase your brand awareness, digitize your marketing, and use digital tools to generate leads and acquire customers.

Take advantage of our extensive experience from a customer and agency perspective.

Inbound Marketing

Inbound marketing helps you to attract your ideal customers, increase trust and sales – without the hassle of cold calling.

Efficient, measurable and sustainably successful.

Digital Lead Generation

Digital lead generation brings qualified leads directly to you – efficiently, measurably and ready for the next step in the sales funnel.

Find out what really works.

Marketing Automation

Marketing automation saves you time, effort and budget, enabling you to generate significantly more leads and acquire more customers with your existing resources.

We show you how it works in practice.

Virtual Chief Marketing Officer

Jochen Maier brings extensive experience on the client side and as an agency owner and makes it available as a vCMO.

With his expertise, companies can efficiently manage internal and external resources and get the maximum benefit from their marketing.

There are many reasons to choose summ-it for your B2B Marketing

Here are the 5 most important:

Jochen Maier, CEO summ-it

Selected summ-it customers & references

If you would like to learn more about summ-it customers and references, we look forward to your inquiry.

B2B marketing for IT and software companies that delivers results:

Get in touch now and learn more about IT marketing from summ-it that will help your business move forward.

summ-it Services

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