Virtual Chief Marketing Officer – vCMO

10 reasons to hire a virtual chief marketing officer

A virtual chief marketing officer (or outsourced chief marketing officer) is an experienced, senior-level marketing professional that you can engage as needed. The main argument in favor of hiring a virtual chief marketing officer is that you get immediate, high-quality marketing expertise at a fraction of the cost and without a long-term commitment.

1.

Cost efficiency

The first major advantage. You can save 20-70% by hiring a virtual chief marketing officer instead of an in-house CMO.

In Germany, full-time CMOs typically earn around 120,000 per year or more. In addition, there are non-wage labor costs of around 40,000 to 60,000 euros per year. That is what you would pay on average if you were to hire someone with several years of experience full-time to head up your marketing.

With a virtual chief marketing officer, you only pay for the services you actually need at the time. Hiring a vCMO to develop, drive, and implement your marketing strategy is a much more cost-effective option for many small and medium-sized companies.

2.

Many years of experience in different areas

Virtual Chief Marketing Officers are not tied to a single discipline. They add a team member who is familiar with many or all of the tasks that may be required. Due to the large number of mandates and industries, Virtual Chief Marketing Officers are very knowledgeable.

Jochen Maier was the Chief Marketing Officer of a globally active software company for many years. Since 2012, he has been self-employed with summ-it and has built up and expanded the marketing of many companies during this time.

With this knowledge, companies can optimally control and use internal and external marketing resources.

3.

Sustainability and consistency

While you are sporadically working on your marketing strategy, something more important will inevitably land on your desk, causing divided attention. A virtual chief marketing officer is able to focus on the task at hand. Combined with his or her extensive experience, this leads to more consistent execution of marketing campaigns.

4.

Higher quality

As already mentioned, a stronger focus, many years of experience and consistency lead to higher-quality results. An experienced virtual chief marketing officer like Jochen Maier brings extensive expertise and knows what really works.

5.

Outside perspective

As an outsider, a virtual chief marketing officer can provide honest, unbiased opinions about your business and ideas, and identify potential weaknesses in your team and processes.

6.

Mentoring included

A Virtual Chief Marketing Officer has more knowledge in marketing than you. This offers you the opportunity to learn from your Virtual Chief Marketing Officer as you and your marketing team develop, a comprehensive mentoring program, so to speak. This means that your Virtual Chief Marketing Officer can work with your current team members or help you hire and supervise new employees.

7.

All-in-one outsourcing solution

Your virtual chief marketing officer can help you hire a marketing assistant or someone to train in marketing. Or they know other experts and reliable partners that they can bring on board for specific projects.

A virtual chief marketing officer has a stable network of authors, copywriters, designers, sales experts, conversion rate optimizers (CRO), search engine optimizers (SEO), virtual administrators and other experts.

This gives you access to a broader network of resources to implement various elements of your overall marketing strategy.

8.

More flexibility

A Virtual Chief Marketing Officer has a very broad range of practical marketing experience, often in different environments and industries – be it a start-up, an SME, a corporation, a non-profit organization or others. With this knowledge, he is able to implement the tasks at hand in your company efficiently and sustainably.

9.

Better Visibility

A virtual chief marketing officer is able to implement relevant tracking tools for your business. Your marketing activities are measured against KPIs, and data on effectiveness is available in dashboards. This allows you to focus on the strategies that really work and get rid of the rest.

10.

Accountability

With transparency comes accountability. When you have a dedicated and experienced Virtual Chief Marketing Officer, who regularly reports on marketing activities against agreed deliverables and objectives, you can make informed decisions about how well they are performing.